About Sells Insurance
We believe insurance should be transparent, tailored, and built on trust. We work for you, not the insurance companies.
Meet Cassondra Sells
As the founder of Sells Insurance, I started this agency with a simple premise: people in Colorado deserve an insurance advocate who sits on their side of the table.
For years, I saw clients trapped with captive agents—agents who could only sell one company's product, even if that product was overpriced or inadequate for the client's needs. I saw families devastated by hail claims because they didn't realize they had ACV roof coverage, and businesses exposed because they bought generic, off-the-shelf policies.
I built Sells Insurance to be independent. Based right here in Arvada, we partner with over 60 top-rated national and regional carriers. When you come to us, we shop the entire market to find the precise coverage that fits your life, your business, and your budget.
Insurance isn't just a commodity you buy once and forget. As your life grows and changes, your protection should too. My commitment to you is absolute transparency, relentless advocacy, and being there to answer the phone when you need help the most.

Our Core Values
How we approach business, relationships, and protecting your assets.
Fierce Independence
We represent you, not the insurance carrier. If a company raises your rates or handles a claim poorly, we fire them and move your policy elsewhere.
Colorado Focus
We live here. We understand the nuances of Front Range hail season, foothills wildfire risk, and Denver's evolving real estate and commercial markets.
Human Connection
Insurance can be stressful. We promise clear communication, rapid responses, and a compassionate voice on the other end of the line when things go wrong.
Experience the independent difference
Let's review your current policies. No pressure, just honest advice from a local expert.