MEET THE FOUNDER

I'm Cassondra Sells

I’m an independent broker and business owner who believes your protection should be as multifaceted as your life.

A few facets of my life:

I get to 'shop' on behalf of my clients every day to find the perfect shield. Honestly, what could be better as a career?

There is a unique satisfaction in getting an HHG Permit officially filed and active with the PUC.

I’m a collector at heart; my current favorite is the 2022 D23 Expo Disney Lorcana Mickey 'Brave Little Tailor.

Owner and Independent Insurance Broker

In 2015, I began my career with industry leaders like Northwestern Mutual, New York Life, and MassMutual. While those firms offered strong products, I realized my clients wanted more: more flexibility, more transparency, and a more carriers to look at to make sure they were getting the best on the market.

I launched Sells Insurance LLC to provide a different kind of experience—one built on deep subject matter expertise, not high-pressure sales. As a referral-only agency, I don't spend my time on cold leads. Instead, I invest 100% of my energy into building the protection systems my clients deserve.

A Multidimensional Approach to Protection

My "Shielding" philosophy is built on a decade of professional experience across multiple industries. I have lived the risks I help you manage:

Business Operations & Management: As a partner in a moving company and a veteran of business acquisitions and retail, I understand how to protect a company’s durable book value.

Property & Asset Management: My background in property management gives me a unique perspective on real estate risk, equity protection, and the rising construction costs in the Colorado market.

The Collector’s Lens: As an active dealer and buyer in the collectibles market—specifically sports cards and Pokémon—I provide specialized insight into valuing and shielding high-end inventories.

Technical Systems: With a professional background in computer systems, I focus on automating your insurance logistics so you can focus on your own high-impact activities.

The Protector’s Heart: As a mother, I know that "what matters most" isn't just a tagline—it is the lifestyle, income, and security of the people you love.

Professional Partnerships: Strengthening Your Shield

My referral-only model is built on a foundation of professional collaboration. I work closely with a network of trusted advisors to ensure that every aspect of your financial life is synchronized and protected:

Logistics & Moving Professionals: I partner with moving companies nationwide to manage the complexities of GL, Commercial Auto, and Cargo coverage, while navigating state and federal requirements including DOT and FMCSA filings.

Mortgage Professionals: I provide rapid, accurate homeowners insurance quotes to ensure your clients' closings stay on schedule and their new equity is shielded from day one.

CPAs & Tax Strategists: We coordinate to ensure your business insurance premiums and life insurance structures align with your overall tax and cash-flow strategies.

Estate Attorneys: I assist in placing specialized coverage that protects legacy assets, ensuring that what you’ve built is passed down exactly as intended.

Specialty Dealers & Industry Peers: As an active dealer myself, I partner with shop owners and collectors nationwide to provide the subject matter expertise required for high-value inventory protection.

Nationwide Reach, Local Integrity

In 2025, I expanded my brokerage to include Property & Casualty (P&C) insurance to offer a truly comprehensive shield for my clients. Based in Arvada, Colorado, I now serve a diverse network of families and businesses across the country—from family-owned moving companies and sports memorabilia shops to law offices, architects, and retailers.

Professional Credentials: Registered with the State of Colorado, SEC and FINRA, and the CFP Board.

Based in Arvada, Colorado | Serving clients nationwide.
National Producer Number (NPN): 21683657

Simple 3 Step Process

Step 01: The Risk Audit

We begin with a 15-minute consultation to identify hidden vulnerabilities in your current coverage and assets.

Step 02: System Design

I leverage my independent network to engineer a custom protection shield tailored to your specific personal or business needs.

Step 03: Ongoing Defense

I deploy your protection and manage the logistics, allowing you to stay focused on your high-impact activities.

Ready to get started?

Now I live stress free knowing we are prepared. If you need someone who is extremely knowledgeable and whom is ready to help, call Cassondra.

JENNY
⭐⭐⭐⭐⭐

When I mentioned not knowing much about Life Insurance, Cassondra was so great about following up, taking her time to answer my questions.

CASSIE
⭐⭐⭐⭐⭐

If you're looking for someone who is efficient and trustworthy when it comes to finding the right protection for your needs, Sells Insurance will have your back. Working with her was so easy and I'd recommend her to anyone!

NAOMI
⭐⭐⭐⭐⭐

Her explanation were clear, and she responded quickly to every question. I Felt completely taking care of and now have real peace of mind. I highly recommend Cassandra Sells to anyone in Colorado 5 Stars!