
I’m an independent broker and business owner who believes your protection should be as multifaceted as your life.
A few facets of my life:
I get to 'shop' on behalf of my clients every day to find the perfect shield. Honestly, what could be better as a career?
There is a unique satisfaction in getting an HHG Permit officially filed and active with the PUC.
I’m a collector at heart; my current favorite is the 2022 D23 Expo Disney Lorcana Mickey 'Brave Little Tailor.
In 2015, I began my career with industry leaders like Northwestern Mutual, New York Life, and MassMutual. While those firms offered strong products, I realized my clients wanted more: more flexibility, more transparency, and a more carriers to look at to make sure they were getting the best on the market.
I launched Sells Insurance LLC to provide a different kind of experience—one built on deep subject matter expertise, not high-pressure sales. As a referral-only agency, I don't spend my time on cold leads. Instead, I invest 100% of my energy into building the protection systems my clients deserve.
My "Shielding" philosophy is built on a decade of professional experience across multiple industries. I have lived the risks I help you manage:
Business Operations & Management: As a partner in a moving company and a veteran of business acquisitions and retail, I understand how to protect a company’s durable book value.
Property & Asset Management: My background in property management gives me a unique perspective on real estate risk, equity protection, and the rising construction costs in the Colorado market.
The Collector’s Lens: As an active dealer and buyer in the collectibles market—specifically sports cards and Pokémon—I provide specialized insight into valuing and shielding high-end inventories.
Technical Systems: With a professional background in computer systems, I focus on automating your insurance logistics so you can focus on your own high-impact activities.
The Protector’s Heart: As a mother, I know that "what matters most" isn't just a tagline—it is the lifestyle, income, and security of the people you love.
My referral-only model is built on a foundation of professional collaboration. I work closely with a network of trusted advisors to ensure that every aspect of your financial life is synchronized and protected:
Logistics & Moving Professionals: I partner with moving companies nationwide to manage the complexities of GL, Commercial Auto, and Cargo coverage, while navigating state and federal requirements including DOT and FMCSA filings.
Mortgage Professionals: I provide rapid, accurate homeowners insurance quotes to ensure your clients' closings stay on schedule and their new equity is shielded from day one.
CPAs & Tax Strategists: We coordinate to ensure your business insurance premiums and life insurance structures align with your overall tax and cash-flow strategies.
Estate Attorneys: I assist in placing specialized coverage that protects legacy assets, ensuring that what you’ve built is passed down exactly as intended.
Specialty Dealers & Industry Peers: As an active dealer myself, I partner with shop owners and collectors nationwide to provide the subject matter expertise required for high-value inventory protection.
In 2025, I expanded my brokerage to include Property & Casualty (P&C) insurance to offer a truly comprehensive shield for my clients. Based in Arvada, Colorado, I now serve a diverse network of families and businesses across the country—from family-owned moving companies and sports memorabilia shops to law offices, architects, and retailers.
Professional Credentials: Registered with the State of Colorado, SEC and FINRA, and the CFP Board.
Based in Arvada, Colorado | Serving clients nationwide.
National Producer Number (NPN): 21683657
Step 01: The Risk Audit
We begin with a 15-minute consultation to identify hidden vulnerabilities in your current coverage and assets.
Step 02: System Design
I leverage my independent network to engineer a custom protection shield tailored to your specific personal or business needs.
Step 03: Ongoing Defense
I deploy your protection and manage the logistics, allowing you to stay focused on your high-impact activities.
Ready to get started?
Now I live stress free knowing we are prepared. If you need someone who is extremely knowledgeable and whom is ready to help, call Cassondra.
When I mentioned not knowing much about Life Insurance, Cassondra was so great about following up, taking her time to answer my questions.
If you're looking for someone who is efficient and trustworthy when it comes to finding the right protection for your needs, Sells Insurance will have your back. Working with her was so easy and I'd recommend her to anyone!
Her explanation were clear, and she responded quickly to every question. I Felt completely taking care of and now have real peace of mind. I highly recommend Cassandra Sells to anyone in Colorado 5 Stars!
Rebuild cost is based on local Arvada labor and material rates, which often outpace general inflation. I use real-time construction data to ensure your "Home Shield" covers the actual cost to rebuild, preventing the 30% under-insurance risk common in "set-it-and-forget-it" policies.
Coverage depends on whether you have "Replacement Cost" or "Actual Cash Value" (ACV). I audit your policy to ensure you have Replacement Cost, so a storm doesn't result in a $15,000 out-of-pocket surprise.
Premiums often rise due to regional "Group Grades" related to Colorado’s hail frequency and rising litigation costs. My role is to shop 30+ carriers to find the one whose current risk pool is most favorable to your profile, effectively neutralizing market-wide hikes.
Standard homeowners policies strictly exclude floods, which is a common misconception that leads to unprotected asset loss. I assist in securing separate NFIP or private flood policies to ensure your protection is truly comprehensive.
Most standard policies have a "sub-limit" for collectibles, often capped at $1,500—a major exposure for serious collectors. I provide a "Collector’s Lens" audit to secure "Agreed Value" coverage, ensuring your inventory is protected at its true market price.
Yes, most comprehensive policies cover ash and smoke restoration. I verify that your "Additional Living Expenses" are high enough to cover professional cleaning and temporary relocation if your home becomes uninhabitable due to air quality.
Absolutely. In fact, we should coordinate your policy with your LLC to ensure your "corporate veil" is protected. I make sure the entity is correctly named so your personal assets remain shielded.
This is your cash-flow insurance. If a covered loss (like a fire or burst pipe) makes your unit unrentable, the carrier pays you the rent you’re losing while repairs are being made.
Most standard policies void coverage if a property is vacant for more than 30–60 days. I design "Vacancy Permits" or short-term rental systems to ensure you aren't self-insuring during tenant turnovers.
Yes. This is rarely included in a base policy but is a top-three claim in Arvada. I always include a specific "Water Backup and Sump Pump Overflow" rider to protect your finished basement.
If you have an older home, you may have to rebuild to modern building codes. This coverage pays for those mandatory (and expensive) upgrades that a standard "rebuild" policy won't cover.
A broker provides a "Human Audit" that algorithms miss, such as identifying if a home business or high-value collectible voids or creates a coverage gap in your standard policy. While apps focus on the cheapest price, I focus on the most stable cash flow and asset protection for your specific lifestyle.
Algorithms are built for the "average" person, but your life isn't average. An app won't ask if your recent home renovation updated the plumbing to modern code or if your business is pivoting into a new service area that requires specialized E&O. I catch the nuances that "if/then" logic misses to ensure your coverage is an active shield, not just a line item.
Online apps are transaction engines, not advocates; during a claim, you are often left to navigate a call center alone. As your broker, I manage the logistics and advocate on your behalf to ensure the carrier honors the protection system we put in place.
Standard personal policies have a significant limitation: they typically exclude coverage the moment you turn on a rideshare app. I help you implement a "Rideshare Rider" to bridge this gap, protecting your personal savings during "Period 1" of your shift.
Gap insurance covers the difference between your car's value and your remaining loan balance if the vehicle is totaled. If you put less than 20% down on a new car, this is a necessary component to prevent a major financial loss during a claim.
An Umbrella policy provides an extra layer of liability protection above your home and auto limits. If you have significant assets to protect, this is the most cost-effective way to secure your entire financial future against large-scale lawsuits.
Standard riders often only cover items while they are inside your home. I design protection systems that include "In-Transit" coverage, so your high-end cards are shielded from theft or damage while you are traveling or exhibiting.
For ultra-high-value individual cards ($25,000+), an appraisal or professional grade is often required to establish value. For larger collections, I can help you set up a "Blanket Policy" that covers the total value without needing to list every single item.
Most collectible policies exclude "gradual deterioration." I advise on storage standards—like climate control and fire-rated safes—which help maintain your collection's value and can sometimes lower your specialized premium.
If you are selling for profit, a personal policy will likely deny a claim, citing "Business Use." I bridge this coverage gap by securing a commercial policy that protects your inventory as a business asset.
Your ability to earn an income is your most valuable asset. Income Defense provides a monthly check if you are unable to work due to illness or injury, ensuring your mortgage and bills are paid while you focus on recovery.
We use a systematic "Needs Analysis" to calculate the exact capital required to clear debts, replace your income, and fund future goals like education or retirement. This ensures your protection is based on mathematical certainty rather than a generic estimate, providing a secure foundation for your family’s lifestyle.
Term is a "Pure Shield" for a specific period, while Whole Life is a "Financial Tool" that builds cash value. I perform a leverage analysis to see which aligns with your cash flow goals and long-term business equity.
Yes; as an independent broker, I shop multiple specialty carriers who focus on specific health profiles. We find the carrier that is most favorable to your condition, rather than accepting a flat rejection from an app.
Modern policies allow you to access your death benefit while you are still alive if you are diagnosed with a chronic or critical illness. This transforms your insurance into a "Life Shield" for your retirement years.
Errors & Omissions (E&O) protects you if a client claims your professional advice caused them financial loss. For consultants, this is a mandatory layer of security that general liability does not provide.
A single data breach can cost a solo business owner $50,000+ in legal fees. I secure "Digital Defense" policies that cover these costs, ensuring a tech glitch doesn't liquidate your personal savings.
In Colorado, if you have any employees, it is mandatory. Even if you're solo, some contracts require it to prove you won't hold the hiring company liable for your own injuries—I help you navigate these specific requirements.
A business is only as valuable as its stability. By automating your insurance systems and ensuring comprehensive coverage, you make your business more attractive to buyers who want a low-risk acquisition.
General Liability protects against lawsuits (slips and falls), while Commercial Property protects your physical assets (laptops, inventory). I bundle these to maximize your cash flow and simplify your logistics.
I use a strategic audit system to scan the market simultaneously. Because I am an independent broker, I work for you, leveraging competition to drive your costs down.
To avoid errors in your quote, I need your current "Dec Page," basic asset details, and a 15-minute consultation. This ensures the protection we build today is effective for your future goals.
I recommend an audit every 12 months or after any major life event, such as buying a car or starting a business. This ensures your coverage evolves at the same speed as your life.
Yes; I leverage modern automation to handle the logistics. You get the speed of a digital app with the expert oversight of a human advisor who knows your specific needs.
The process is a simple 3-step system:
1. Submit an Online Request
2. Complete a 15-minute Risk Audit
3. Deploy your custom protection shield. We handle the paperwork so you can stay focused on your business.
