Shielding What Matters Most

An insurance broker agency dedicated to protecting your life, income, and assets through personalized expertise

Sells Insurance LLC

I’m Cassondra Sells, an independent broker based in Arvada, CO. I founded Sells Insurance to offer flexibility, transparency, and a broker who actually understands the logistics of your business and lifestyle.

My approach is shaped by real-world experience:

Business Operations: As a partner in a moving company and business acquisitions, I understand the systems required to protect a company’s book value.

The Collector’s Lens: As an active dealer in the sports card and Pokémon markets, I provide specialized insight into shielding high-end inventories.

Property & Assets: My experience as a property manager gives me a unique perspective on real estate risk, equity protection, and the rising costs of Colorado construction.

A Mother’s Perspective: Above all, I know that "what matters most" is the security of your family’s lifestyle and legacy.

I operate as a referral-only brokerage to ensure my focus remains on building comprehensive shields for my clients and our communities. We don't just shield assets; we secure the people behind them. You’ve built a legacy; my job is to make sure you keep it.

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Insurance Solutions

Income Protection

Shield your family's lifestyle if you're hospitalized or unable to work. Insure your income.

Auto Defense

Protect your personal savings from the high costs of a major accident. Insure your drivers and vehicles.

Home Shield

Make sure your policy covers the cost to rebuild your home. Insure your home and everything inside.

Family In Front of House and cars Sells Insurance LLC

Business Security

Protect your company, assets, and income while maintaining regulatory compliance. Insure your business and employees.

Specialty Collectibles

Get granular to the smallest detail that collectors and dealers need. Insure your collection.

Simple 3 Step Process

Step 01: The Risk Audit

We begin with a 15-minute consultation to identify hidden vulnerabilities in your current coverage and assets.

Step 02: System Design

I leverage my independent network to engineer a custom protection shield tailored to your specific personal or business needs.

Step 03: Ongoing Defense

I deploy your protection and manage the logistics, allowing you to stay focused on your high-impact activities.

Ready to get started?

Now I live stress free knowing we are prepared. If you need someone who is extremely knowledgeable and whom is ready to help, call Cassondra.

JENNY
⭐⭐⭐⭐⭐

When I mentioned not knowing much about Life Insurance, Cassondra was so great about following up, taking her time to answer my questions.

CASSIE
⭐⭐⭐⭐⭐

If you're looking for someone who is efficient and trustworthy when it comes to finding the right protection for your needs, Sells Insurance will have your back. Working with her was so easy and I'd recommend her to anyone!

NAOMI
⭐⭐⭐⭐⭐

Her explanation were clear, and she responded quickly to every question. I Felt completely taking care of and now have real peace of mind. I highly recommend Cassandra Sells to anyone in Colorado 5 Stars!

ISIDRO
⭐⭐⭐⭐⭐

FAQs

Why use a (human) broker instead of an app like Insurify?

A broker provides a "Human Audit" that algorithms miss, such as identifying if a home business or high-value collectible voids or creates a coverage gap in your standard policy. While apps focus on the cheapest price, I focus on the most stable cash flow and asset protection for your specific lifestyle.

Can a computer app accurately value my insurance needs?

Algorithms are built for the "average" person, but your life isn't average. An app won't ask if your recent home renovation updated the plumbing to modern code or if your business is pivoting into a new service area that requires specialized E&O. I catch the nuances that "if/then" logic misses to ensure your coverage is an active shield, not just a line item.

Does an online app provide support during a complex claim?

Online apps are transaction engines, not advocates; during a claim, you are often left to navigate a call center alone. As your broker, I manage the logistics and advocate on your behalf to ensure the carrier honors the protection system we put in place.

How is my home’s "rebuild cost" calculated in Colorado?

Rebuild cost is based on local Arvada labor and material rates, which often outpace general inflation. I use real-time construction data to ensure your "Home Shield" covers the actual cost to rebuild, preventing the 30% under-insurance risk common in "set-it-and-forget-it" policies.

Why did my premium increase if I haven't had a claim?

Premiums often rise due to regional "Group Grades" related to Colorado’s hail frequency and rising litigation costs. My role is to shop 30+ carriers to find the one whose current risk pool is most favorable to your profile, effectively neutralizing market-wide hikes.

Does my car insurance cover me if I drive for a rideshare like Uber?

Standard personal policies have a significant limitation: they typically exclude coverage the moment you turn on a rideshare app. I help you implement a "Rideshare Rider" to bridge this gap, protecting your personal savings during "Period 1" of your shift.

What is "Gap Insurance" and do I really need it?

Gap insurance covers the difference between your car's value and your remaining loan balance if the vehicle is totaled. If you put less than 20% down on a new car, this is a necessary component to prevent a major financial loss during a claim.

Does my home insurance cover flood damage?

Standard homeowners policies strictly exclude floods, which is a common misconception that leads to unprotected asset loss. I assist in securing separate NFIP or private flood policies to ensure your protection is truly comprehensive.

Will my insurance pay for a new roof after a hail storm?

Coverage depends on whether you have "Replacement Cost" or "Actual Cash Value" (ACV). I audit your policy to ensure you have Replacement Cost, so a storm doesn't result in a $15,000 out-of-pocket surprise.

What is "Umbrella Insurance" and who needs it?

An Umbrella policy provides an extra layer of liability protection above your home and auto limits. If you have significant assets to protect, this is the most cost-effective way to secure your entire financial future against large-scale lawsuits.

Does my homeowners policy cover my Pokémon or Sports Card collection?

Most standard policies have a "sub-limit" for collectibles, often capped at $1,500—a major exposure for serious collectors. I provide a "Collector’s Lens" audit to secure "Agreed Value" coverage, ensuring your inventory is protected at its true market price.

Is my collection covered while I’m at a trade show like the Denver Card Show?

Standard riders often only cover items while they are inside your home. I design protection systems that include "In-Transit" coverage, so your high-end cards are shielded from theft or damage while you are traveling or exhibiting.

Do I need an appraisal to insure my sports cards?

For ultra-high-value individual cards ($25,000+), an appraisal or professional grade is often required to establish value. For larger collections, I can help you set up a "Blanket Policy" that covers the total value without needing to list every single item.

Does insurance cover damage from humidity or improper storage?

Most collectible policies exclude "gradual deterioration." I advise on storage standards—like climate control and fire-rated safes—which help maintain your collection's value and can sometimes lower your specialized premium.

Can I insure my collection if I sell cards as a side business?

If you are selling for profit, a personal policy will likely deny a claim, citing "Business Use." I bridge this coverage gap by securing a commercial policy that protects your inventory as a business asset.

What is "Income Defense" (Disability Insurance)?

Your ability to earn an income is your most valuable asset. Income Defense provides a monthly check if you are unable to work due to illness or injury, ensuring your mortgage and bills are paid while you focus on recovery.

How do you determine the right amount of coverage for my family?

We use a systematic "Needs Analysis" to calculate the exact capital required to clear debts, replace your income, and fund future goals like education or retirement. This ensures your protection is based on mathematical certainty rather than a generic estimate, providing a secure foundation for your family’s lifestyle.

Term vs. Whole Life: Which is better for a business owner?

Term is a "Pure Shield" for a specific period, while Whole Life is a "Financial Tool" that builds cash value. I perform a leverage analysis to see which aligns with your cash flow goals and long-term business equity.

Can I get life insurance with a pre-existing condition?

Yes; as an independent broker, I shop multiple specialty carriers who focus on specific health profiles. We find the carrier that is most favorable to your condition, rather than accepting a flat rejection from an app.

What are "Living Benefits" in a life insurance policy?

Modern policies allow you to access your death benefit while you are still alive if you are diagnosed with a chronic or critical illness. This transforms your insurance into a "Life Shield" for your retirement years.

What is "Professional Liability" (E&O)?

Errors & Omissions (E&O) protects you if a client claims your professional advice caused them financial loss. For consultants, this is a mandatory layer of security that general liability does not provide.

Why do solo entrepreneurs need Cyber Liability?

A single data breach can cost a solo business owner $50,000+ in legal fees. I secure "Digital Defense" policies that cover these costs, ensuring a tech glitch doesn't liquidate your personal savings.

Is Workers' Comp required if I'm a solo owner?

In Colorado, if you have any employees, it is mandatory. Even if you're solo, some contracts require it to prove you won't hold the hiring company liable for your own injuries—I help you navigate these specific requirements.

How do I protect my business "Book Value" during a sale?

A business is only as valuable as its stability. By automating your insurance systems and ensuring comprehensive coverage, you make your business more attractive to buyers who want a low-risk acquisition.

What is "General Liability" vs. "Commercial Property" insurance?

General Liability protects against lawsuits (slips and falls), while Commercial Property protects your physical assets (laptops, inventory). I bundle these to maximize your cash flow and simplify your logistics.

Title or How do you find the best rates among 30+ carriers?

I use a strategic audit system to scan the market simultaneously. Because I am an independent broker, I work for you, leveraging competition to drive your costs down.

What information do I need to get an accurate quote?

To avoid errors in your quote, I need your current "Dec Page," basic asset details, and a 15-minute consultation. This ensures the protection we build today is effective for your future goals.

How often should I perform a "Strategic Risk Audit"?

I recommend an audit every 12 months or after any major life event, such as buying a car or starting a business. This ensures your coverage evolves at the same speed as your life.

Can I manage my policy entirely through your agency?

Yes; I leverage modern automation to handle the logistics. You get the speed of a digital app with the expert oversight of a human advisor who knows your specific needs.

How do I get started with Sells Insurance?

The process is a simple 3-step system:
1. Submit an Online Request
2. Complete a 15-minute Risk Audit
3. Deploy your custom protection shield. We handle the paperwork so you can stay focused on your business.

Get In Touch

6275 Joyce Dr Suite 223, Arvada, CO 80403, USA

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National Producer Number (NPN): 21683657